Research: Advertising Poster

Lost Prophets – The Betrayed

The Lost Prophets use a half page spread which is all black to match their album cover. The writing is white to stand out and with their band name plastered across the top of the advert so everyone knows who the advert is about. To stick to the theme, the bands pictures are also in black and white, with their skin made whiter and their hair made darker to blend in to the background adding an air of mysteriousness. The album name is also made big and wrote in block capitals as is the rest of the advert; however this is in bigger font and put right in the middle of the advert to make it stand out more.
The date of the release of the album is wrote below the name of the album in a grey colour which is less shiny and stands out less, whilst still standing out, to let people know when they can get their hands on this piece of music.
The band also put their website address at the bottom for viewers wishing to find out more about the band in general, and the upcoming release.
The colours and theme used in the advert can relate to the type of music band is going to play in the album, a sort of angry fight back from their previous album, and can relate to their target audience who will listen to other bands with this sort of theme and colour scheme, a sort of Goth stereotype who wear dark colours and like dark make up.

Vampire Weekend – Contra

Vampire Weekend adopt a very light colour scheme for their advert. A simple white background contains one picture on this double page spread which is the album cover without the band and album name on it. The picture itself has been edited on the computer to make it look pinker, and this matches the colour scheme used on the rest of the advert.

A reason for there not being a picture of the band themselves could be the fact the band want to be known for their music and not for their looks, because of the genre they're aiming for, the band would just look the same as every other band at the minute, it also adds to the mysteriousness of the band, making people want to find out more.
As well as including no pictures of the band, the same font is kept the entire way through, and they only use two colours, a purple and baby blue. The band name which is at the top of the advert is written in purple which is the more vivid colour and immediately stands out from the white background. The band have kept the same font from the first album so fans can still relate and this could also act as a statement that unlike some bands, this band haven't changed, its more of the same stuff people fell in love with them for.
The album name which is wrote in the less stand out baby blue colour is wrote in the same size as the band name but doesn't stand out as much because of its colour.
Then the words "the new album" as are said many other adverts are written with the release date in numerical form which finishes off all the given information.
In very small print underneath you find a very small logo of their record label separating the bands website and the labels website address' again for people who want to find out more about the band and the label they're signed to.
The simplicity of this advert makes it look all the more modern and up to date, where adverts aren't really about cramming all the information on to the page, but rather pointing the reader in the direction of more information whilst still wanting to persuade them to go and find information.

DELPHIC

Delphic make their advert almost as weird as their name. As you can see the main focus of the advert is the enhanced picture of the three band members behind the band name.
The members themselves can't be seen clearly because they have been made darker and stand out more against the off-white background.
The name of the band, in big, white, bold lettering is right in the middle of the advert, across the three band members to make the white stand out more. It's helpful for a new band, such as Delphic to get their name big and clear for people to see because a lot of people reading the advert will never have heard of them before.
The final third of the advert is the name of the album; again an eye catching word simply because of how un-common it is and this has the release date and record label underneath it in near-enough small print.

I think by the look of this advert, the main priority for the band is not to advertise when the album is coming out, but to promote their name so people want to have a look about the band more, listen to their first few songs and then find out when the album is coming out, as would be the case with my band. Bands such as Lostprophets and Vampire Weekend who are already established on the scene and who have a following of fans will want to advertise the new material as well as the name.